Bruce Falck and Elon Musk got into a Twitter confrontation, and the argument quickly went viral. Twitter CEO, Musk and former Twitter ads head Falck started bickering after one of the world's wealthiest men tweeted he was sorry for showing ads.
Falck then replied how Musk has no idea what he's talking about, writing, "As the former lead for Ads at Twitter, I can confidently say this man has no idea ... he's talking about."
This is where things got interesting. Musk took a swipe at the former head of Twitter ads, writing, "My apologies, you must be a genius, which is why Twitter has the worst ad relevance on Earth."
Tesla CEO continued by adding that people do not buy anything on Twitter, but they do buy on Instagram. But people should not worry, as Musk assured his followers, "That is being fixed."
Falck's tweet already has nearly 22 million views. He did not reply further but sent Musk a kissing emoji.
As the former lead for Ads at Twitter, I can confidently say this man has no idea wtf he's talking about https://t.co/Hw4TfkFNJH— bruce.falck() 🦗 (@boo) February 17, 2023
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Many Twitter users were quick to jump and defend Musk, as one person wrote, "As the former lead for ads on Twitter, I'm certain you have no clue what you're talking about. If you did, the company would have been much more successful and would not have been taken over."
In response, a person wrote they admired Tesla and Space X CEO, but "Twitter got taken over because Elon overvalued it massively. Then he tried to get out of the deal and failed."
Another Musk supported chimed in, saying, "Flaunting that you were a former lead isn't exactly a badge of honor."
That person was called out since their user name was Tesla Ted, so many assumed it was someone close to Elon musk.
Another expressed his opinion by saying, "Thank God you were let go because the ads on Twitter are among the worst possible experiences one can have on social media."
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This man also stood next to Bruce's former employee, writing, "You sound like an ex-employee making disparaging remarks about the guy that fired you're a...!"
Bruce Falck was fired before Musk officially took over in May 2022. Falck, a veteran in the ad tech world, and Kayvon Beykpour, former Twitter's general manager, were let go by ex-CEO Parag Agrawal.
Beykpour tweeted at the time Agrawal "asked me to leave after letting me know that he wants to take the team in a different direction."
It is unclear if Musk had anything to do with these firings, but it is safe to say that Falck is not Musk's fan. And the feeling is mutual.
Since Musk officially took over, numerous higher-level managers were replaced.
Before joining Twitter, Falck worked at Amobee and Google and was COO of BrightRoll, the leading programmatic video ads platform, which sold to Yahoo.
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